Tuesday, August 19, 2008

Art 125 Introduction To Computer Imagery - Sylabus, Fall 2008, Professor Groat

Introduction To Computer Imagery

Art/Com 125

Professor Hall Groat | Fall 2008

Meeting Times and Days

Monday & Wednesday – 2-3:50

Location: AT 217

OFFICE HOURS:

Monday & Wednesdays 12:30-2PM

OFFICE LOCATION: Art Annex, Rm.#101

Phone: 778-5612 | E-mail: Groat_H@sunybroome.edu

Course Description

The study of Visual Communication theory relating to applied arts fields such as, advertising and editorial design, animation, gaming, and web design. Students are introduced to Adobe Photoshop CS2 on Machintosh Computers, and learn how to develop initial thumbnail sketches into final digital comprehensives. Other topics include digital photography, scanning, image manipulation, color correction, typography, blogging and graphic design history.

Learning Outcomes

Art/Com 125

Introduction to Computer Imagery (Visual Communication I)

Students will be able to:

§ Apply classical design theory to page layout, typographical composition and image manipulation.

§ Employ knowledge regarding various vector, raster and page layout digital software.

§ Articulate verbally and in written form the inherent process for conceiving a visual communication piece, such as a poster, print media advertisement or program cover.

§ Recognize significant cotemporary and historic graphic designers that were integral to the development of several design movements.

§ Describe verbally and in written form distinguishing characteristics relating to several design movements.

§ Investigate various professions relating to various visual communication fields, such as editorial design, advertising design, corporate design, book design, music/record design, information design, animation.

Time Frame

August 25 Introduction / Course Overview / Requirements / Biographies / Course Supplies

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August 27 Project #1

Typographical Design – “Sustainability”

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September 1 No School—Labor Day

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September 3 Project #1

Typographical Design – “Sustainability”

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September 8 Project #1

Typographical Design – “Sustainability”

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September 10 Project #1

Typographical Design – “Sustainability”

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September 15 Project #1

Typographical Design – “Sustainability”

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September 17 Project #1

Typographical Design – “Sustainability”

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September 22 Project #1

Typographical Design – “Sustainability”

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September 24 Project #1 Due

Critic #1

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September 29 Project #2 Begin

Commemorate Stamp Design – Historic Preservation

Local Historic Landmark Building

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October 1 Commemorate Stamp Design

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October 6 Commemorate Stamp Design

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October 10 Commemorate Stamp Design

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October 8 Commemorate Stamp Design

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October 13 NO CLASS – MID SEMESTER BREAK

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October 15 Commemorate Stamp Design

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October 20 Commemorate Stamp Design

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October 22 Project #2 Due

Critic #2

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October 27 Project #3 Begin

Sustainable Energy Poster Design

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October 29 Sustainable Energy Poster Design

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November 3 Sustainable Energy Poster Design

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November 5 Sustainable Energy Poster Design

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November 10 Sustainable Energy Poster Design

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November 12 Sustainable Energy Poster Design

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November 17 Project #3 Due

Critic #3

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November 19 Project #4 Begin

Hypothetical Product for Removing Carbon from atmosphere

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November 24 Project #4

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November 26 NO CLASS – Thanksgiving

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December 1 Project #4

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December 3 Project #4

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December 8 Project #4

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December 10 Project #4

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December 15 FINAL CRITIQUE

Course Format

The course will be comprised of selected readings, discussions, traditional studio work, digital studio work, and critiques. At the beginning of each class a reading will be assigned that directly relates to the current graphic project.

Extra Credit Projects

These projects are for students who are ahead or would like to raise their overall grade in the course. Extra credit projects need to be mounted and include all production information. Up to five bonus points can be added to one’s grade. Students must submit a written proposal that outlines a concept prior to beginning an extra credit project.

Billboard Design Book Jacket Design Brochure Design

Business Card Designs Business Reply Card Design CD Cover Design

Digital Painting Environmental Sign Design Magazine Cover Design

Telephone Book Cover. Des. Movie Banner Design Product Decal Design

Package Design Postcard Design Poster Design

Stamp Design Print Media Ad Letter Head Design

Series of Logo Designs Signature Booklet Des. HTML Web Page Design

Comic Page Layout Your Own Project Proposal Coffee Mug Sleeve

Assessment and Grading

25 % Critiques & Class Participation
(Contributing thoughts during class discussions & critiques)

75 % Projects / Digital Portfolio on Blog

Attendance

Attendance is mandatory. If you are not in class you will miss out on valuable knowledge. The content presented each class is a stepping-stone to what will be will be taught during next class. If you miss more than two classes your grade will be dropped an entire letter grade—unless you have a legitimate excuse. (Attendance will be taken each time class meets)

Plagerism

If it is determined that you have created designs that are not your own designs you will receive an automatic “F” for the course.

Materials and Supplies

Purchased at Office Max, Ames, AC Moore

Digital Camera with USB Cable

18” Ruler with metal edge

Sketch Pad (for sketches, roughs and comps)

8.5x11 Graph Paper

Mounting Tape (preferably acid free type)

Flash Storage Disk / Jump Drive 1 Gigabyte or greater is most ideal (that plugs into USB port)

Black Ink Felt Tip Pen & Soft Lead Pencil

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