PACKAGE DESIGN

Art 125- Introduction to Computer Imagery

PACKAGE DESIGN

“ Package Design to contain a hypothetical product that

will remove carbon from the earth’s atmosphere.

Graphic Design is a form of visual communication that requires the designer to create graphic media that serves various purposes. On a daily basis we are bombarded by an array of products that we both consume and use—from cereal to toothpaste, all the way to skin cream and soap. These products require visually compelling packaging designs that are persuasive in their marketing. Your assignment is to design a visually compelling package to house a fictitious product that removes carbon from the earth’s atmosphere.

Elements

1. Product Concept Develop a Product Concept!

2. Name Invent both a product and company name!

3. Logo Create a Logo

4. Package Form Decide On the Form of the Package. Will it be rectangular,

cubicle, cylindrical, or another form? You may decide to construct your form through gluing together foam board or wood, transforming an existing product package.

5. Color Scheme Develop a color scheme. What colors express the product

essence and are eye catching?

6. Ingredients Create a list of hypothetical ingrediance.

7. Central Image Develop a graphic or use digital imagery as a

backdrop or visual focus for the design.

8. Exploratory

Studies Create 5-10 first round, and 5-10 second round thumbnails, along with one rough.

8. Comprehensive Design each side of the package in Photoshop, then print and attach with rubber cement glue or similar.

Package Design Must Contain

· Logo / Name

· Color Scheme

· Ingredients Listing

· Company Address / web site / phone number

· UPC Barcode

· Central Image

· Other Information that may be pertinent to the specific concept / audience / etc.

· Dimensions – No side of the package should be larger than 11”x17”.