PROJECT #1 - TYPOGRAPHICAL DESIGN - COMMUNICATING THE SUSTAINABLE IDEAL

Art 125—Introduction to Computer Imagery

Professor Groat

COMMUNICATING THE SUSTAINABLE IDEAL

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Design is the method of putting form and content together. Design, just as art, has multiple

definitions; there is no single definition. Design can be art. Design can be aesthetics. Design

is so simple, that's why it is so complicated. –Paul Rand, American Designer 1914-1996

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Your assignment is to research sustainability on an international scale. After you have completed your research, design two typographical artworks, involving only type, which are intended to elicit discussion relating to the critical nature of this current issue. One design must be based on bilateral symmetry and the other must be asymmetrical in form. The artworks will be circulated via world-wide-web for millions of people to respond to. There may be some of you who believe that this movement is less critical than others and perceive it as merely sociopolitical propaganda, and perhaps would like to express your

perspective differently. You are the fine artist; therefore you are free to express your unique viewpoint! However, the “forms” of your designs must meet specific criteria that conform to what’s been deemed as successful visual communication.

Visual Communication Objective:

The objective of the designs is to elicit (or provoke) global discussion regarding the critical nature of the sustainable movement, through using both the Internet and traditional print media. The designs should entice the viewer to consider both the social significances and unique relationships between the five concepts.

Design Specifications—“The Project Criteria!”:

The Designs must:

• Be created within a square format – 8.5”x 8.5”
• Include five (5) words or unique concepts.
• Be based on a single, or two different themes, meaning, the symmetrical design can include the exact same words or concepts that the asymmetrical design contains.
• Be created using only grayscale.
• Implement all classical design principles.
• Be created using the “rule of thirds.”

Classical Design Principles

Primary Principles: Unity, Variety, Hierarchy, Proportion

Support Principles: Scale, Balance, Rhythm, Repetition, Proximity

Elements of Art & Design

Shape, Space, Point, Line, Size, Color, Texture, Typography

What’s required for each design:

• First Round Thumbnails: 10 (ten) 2 inch by 2 inch thumbnails.
• Second Round Thumbnails: 10 (ten) 2 inch by 2 inch thumbnails.
• 4”x4” Rough, created using black marker.
• 8.5”x 8.5” comprehensive
• Be mounted on black foam board with a 3 inch boarder.
• Second round thumbnails, rough and final comp must be scanned and uploaded to your own blog.
• Comprehensive must be placed on course blog!

Graded on

• How well you address the needs of the project!
• Completing the evaluation form, and including all of that you have written, directly below the comprehensive on your blog!